Brocs

Everyone has a secret musician hidden inside; no matter whether he actually plays or not. We discovered that most of the music learners want to be able to have a good time playing music; but music learning is about tedious repetitions and mathematical studies. That obviously causes huge frustration in the user. What we finally discovered is that the worst way to learn music is with the intention of learning. If the user just has a good time playing; he willl automatically develop knowledge. We created a new kind of platform that lets the user explore freely and play with music before having any musical skill; but also lets the user apply skills when they are achieved. We ended up creating a music toy that it is suitable for any age and level of skill; because, being modular, can generate an infinite range of different experiences. It has been designed on the basis of game design rules to keep the user in flow state.