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Yourbany

Market research using games

About

For a high impact construction project to be affordable it has to overcome political, environmental, economic and social issues. Social issues have obtained more and more influence over the approval or cancellation of a project. With this in mind, Yourbany encourages our players to share their point of view about a construction project and it’s urban settings, through the use of gamification techniques we are gathering richer information that a traditional survey wouldn't get.